Weekly task4

DESIGN AN ADWORDS CAMPAIGN FOR A SMALL OR MEDIUM SIZE COMPANY

Question: Select a real firm and design an Google AdWords campaign for it. I recommend that you select a small or medium size company instead of some international big brand. In your blog posting you should first introduce the company shortly. Then you should:

-          * Define the target markets: 

       Young couples who will be married

-          * Create the ad text : 

        UK no.1 winter wedding planner,  providing the most romantic   

        time in your life with your love, has more than 10,000 times of 

        wedding plan successful experience   

-          * Select the key words: 

       Honeymoon, winter  wedding, wedding planner, special 

       anniversary, propose 

-          * Create the budget: 

        0.07 euro per one click, 1000 times click per each day, two                

        months(60 days)- only winter period special wedding = 4200 

        euro

Tell also what methods there are available to analyze the success of your campaign.

1) The increase of deals, reservations and enquiry

2) The number of visitors through the Google advertisement and how long did they spend on surfing our homepage.

3) Using questionnaire to test the public’s awareness of our company