1. Amazon
Amazon provides the opportunity for companies or even the publics to
earn money by acting as advertisers. Starting from choosing from over a
million products to advertise to your customers on your website, No matter you
are a large network, content site or blogger, they have simple linking tools to
meet your advertising needs and help you monetize your web site. And then you
will earn advertising fees from Qualifying Purchases, not just the products you
advertised.
* SWOT analysis
Strengths:
1. Low or even no cost
1. Low or even no cost
2. Easy to start and
operate
3. Applicable to
large range of people, from surfer (using fb/blog) to website owner, to
business owner
Weaknesses:
1. Earn little money
– can only be part of the business
2. Revenue is
dependent of popularity of websites
Opportunities:
1. Attract a lot
more small company or individual to have business in their system
2. Online shopping
is the trend of the world
3. The network of
the technology devices improve extremely quickly
Threats:
1. Everyone can be
your competitor
2. Thousands of
competitors
3. More advertisements
on websites may cause discontent of your web visitors –affect your own business
Since customers
can buy a wide range of products in Amazon, from music disc, video, software
and games, to books, toys and sports stuffs. So this kind of small business can
be applied to the companies selling desktop and laptop such as Lenovo, HP.
Since people after purchasing the desktop/laptop may be interested in
purchasing some software or games. Moreover, it can be applied to some companies
which selling hi-fi equipment such as Philips, as music disc and
movie is the complement to hi-fi equipment. Advertising on such companies will
be quite effective.
2. Yahoo
Yahoo creates different kind of possibilities for
individuals and small companies to do business. They create online store for
individuals and company to sell their products through this platform. Also, it allows users to post photos, video, audio into
the store, in order to attract customer. The website will help company or
individuals to analyze their business model, which means how big are their
business and how many people visit the cyber store a day. Nevertheless, yahoo
is having partnership with some big logistics company, such as DHL, FedEx, Ups,
to help the store owner to delivery their product on time, which can help the
owner to maintain excellent service standard.
*SWOT analysis
Strengths:
1. Diversify the company business model
1. Diversify the company business model
2. The online store system is really user-friendly
3. The owner can save lots of labor cost
4. Develop deeper relationship among yahoo business
partner, e.g. DHL, FedEx
Weaknesses:
1.
The online
store system is still not popular
2.
Advertisement
is not enough
3.
The online
store system’s network is not quick enough
Opportunities:
1. Attract more small company or individual to have
business in their system
2. Online shopping is the trend of the world
3. The network of the technology devices improve
extremely quickly
Threats:
1. Many competitors would like to dominate the
online store market, such as e-bay
2. Some of the online store companies have their
own logistic team to save the delivery fee and reduce the cost
3. Citizens in developing country are still not having
much confident in online shopping
By using Yahoo`s partnership with some big logistics company, they can do differentiation strategy from the
competitor`s online shopping website.
3. Apple
Apple
creates different kind of possibilities for
individuals and small companies to do their
business. They provides
Mac app store for efficient marketing of producer`s app. By using this store,
producer can easily upload their app in the market and advertise it to millions
of users around the world. And thanks to a continuous increase apple user and
reasonable company`s policy, such as high revenue and no credit card fee,
producer and user are more connected.
*SWOT analysis
Strength:
1. Established strong
brand image and awareness
2. By relating Mac
book, making difference with other app service like android
3. Attractive
marketing policy like a no hosting fee and receiving payment monthly
Weakness:
1. Lack of
investigation about consumer`s needs and wants (Developers of Apple are making
some product by using only their creative power and imagination unlike other companies)
Opportunity:
1. According to
nowadays culture, app product and smart phone will be much more developed
2. Online market is
really suitable for app service
Threat:
1. A lot of
competitor, such as Samsung galaxy S, around the world
2. A lot of illegal free
app services, like a Cydia and Installous
Since customers
can buy a wide range of app in Apple such as music, software and games and e-book. So this kind of
small business can be applied to the company providing innovative service such as online shopping,
health care and location tracking. Since people after using some simple app services may be interested
in purchasing more developed and
creative.
