1. What do you
think about this concept? Do you think that it will be successful or not? Why
or why not?
I think this strategic partenrship will be great
effect to both companies. Becasue especially nowadays, both comapnies have some
problems for running bussiness in a highly competitive world market. Nokia was
one of the best mobile company in the world, but over time, because of showing
a lot of new innovative and capable companies such as apple and samsung, their
market position was getting down and down. And even Micorsoft was the just best
software company in the world, but over time, because of showing new competentive
companies such as IBM and Apple, their competitiveness in the market was
getting undermined. So considering this, both of them need to focus there core
and strenght business part to survive and rasie theri market position, and
that`s why they got strategic partenrship with each other.
Thus I think this project will bring quite well result
to both companies. Even though still now their competitor`s ability is quite
good, but if two huge compnay will cooperate for one purpose then the situation
will be changed step by step. And according to each company`s special ability
like, Nokia`s expertise about phone and Microsoft`s Bing and software
development tool, it`ll be really great after collaborating these.
2. How does the new
strategy change Nokia’s position in the markets?
First of all, at least thanks to this new strategy,
Nokia`s postion will be higher than previous in the markets. But I`m just worrying
how much it`ll be effective to Nokia. Beause already smartphoe user and future
possible cusotmer are used to other company`s product like Iphoe4s and Galaxy
S2. Thus it`ll be qutie difficult to get high position in the market rapidly,
because it is totally depend on customer`s perception on brand and attitude. So
even though partenrship with Microsoft will bring really a lot of great point
to change Nokia`s product, but it would be not enough to change consumer`s awarness
to buy Nokia`s phone instead of Iphoe.
3. Apple Iphone and Google Android phone will be their main competitor.
The IPhone
sales per quarter simply (from Wikipedia)
The download situation of Android:
The download situation of Android:
Year
|
Month
|
Applications available
|
Downloads to date
|
2009
|
March
|
2,300[17]
|
|
December
|
16,000[19]
|
||
2010
|
March
|
30,000[20]
|
|
April
|
38,000[21]
|
||
August
|
1 billion
|
||
October
|
100,000[24]
|
||
2011
|
May
|
200,000[18]
|
3 billion[25]
|
July
|
250,000[26]
|
6 billion
|
|
October
|
319,000[27]
|
||
December
|
380,297[28]
|
10 billion[29]
|
|
2012
|
January
|
400,000[30]
|
|
February
|
Also, in June 2011, Nokia was overtaken by Apple as the world's
biggest smartphone maker by volume. In
August 2011 Chris Weber, head of Nokia's subsidiary in the U.S., stated "The
reality is if we are not successful with Windows Phone, it doesn't matter what
we do (elsewhere)." He further added "North America is a
priority for Nokia because it is a key market for Microsoft."However, in reality, Nokia and Microsoft
still cannot invent a satisfied smartphone in the market.
4. Do
you recommend us to invest on Nokia or not?
Concerning
the concurrent external environment, we do not recommend people to invest on
Nokia. Since Apple and Android have occupied a super large market share over
the world, and probably it’s getting larger and larger in the coming years. Somehow
using Apple or Android phones has already been a trend, and the consumers
attitude towards Nokia is not that good, therefore, this is no longer a simple
task to impress and change their attitude and it will take a long time to have
such change. As a result, we would say it’s not good to invest on Nokia now.
May be after 1- 2 years, we will be able to see if their partnership strategy
work, then we will be able to make such decision.
